Xpocket kol12/24/2023 But because KOLs have a more niche audience, their followers are generally more engaged: they’re more likely to like, comment on and share posts. That’s why influencer marketing is so popular. Reach a wider (and more engaged) audienceĬollaborating with other creators will always result in your brand showing up on more feeds-your business is shared with both your followers and the creator’s followers. So, why contact a KOL for a social marketing partnership? Let us count the ways: 1. Also, influencers are a specifically online phenomenon, and KOLs don’t need to have an online presence (but, since we’re talking about social marketing in this blog post, we’ll just be focusing on the ones that do).įor example, fashion-forward canine influencer has over 9 million loyal followers, but he wouldn’t be considered a key opinion leader in a specific niche (sorry, Jiff-good thing you can’t read).Ī post shared by Dr. The main difference between influencers and KOLs is that KOLs have a more niche audience, and are generally valued as experts within that niche. A KOL is similar to an influencer in that they have influence: a KOL has a significant following made up of people who care about their values, and often, those people are willing to commit their own money towards things that the individual deems worthy. Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with.
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